Croydex becomes part of Norcros plc.
Norcros has bought Croydex, a leading designer, manufacturer and distributor of bathroom accessories and furnishings.
Croydex, who have been in existence since 1919 are well known for product innovation in the industry.
Wilmslow-based Norcros already owns brands, including Triton Showers and Johnson Tiles.
It moved to snap up Hampshire-based firm Croydex in a bid to continue with its growth plans.
The deal will see Croydex retain its brand and managing director Nick McGrellis.